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2003 NFPW Conference
The new news package: using multimedia to enhance your story
Show me, don’t just tell me. Laura Sturaitis, vice president of new media development at Business Wire, says that’s what today’s readers demand.
Sturaitis encouraged NFPW members to provide the media with news packages, not just news releases. However, don’t e-mail audio or video files to reporters unless they’re requested.
Photos should be included on news Web sites since they increase click-throughs by four times.
Reporters can blog (Web log) online as news progresses to provide the most up-to-the-minute news.
Since online news is challenging to support financially, she said the media need to think creatively, like offering online obituaries narrated by the family that are then sold on CD.
– Becky Koch
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