World-of-mouth advertising is effective. Engaging social media influencers to create buzz among their peers can translate into more effective marketing outcomes.

Melinda Goodman, president and founder of FullTilt Marketing, will share her insights on identifying creators whose audiences, values and content styles align with those of her clients and then enlisting those influencers to bring authentic, trust-based promotion to a brand. 

FullTilt Marketing is a strategic communications and branding firm focused on agriculture, food systems and regional brands. Melinda brings nearly three decades of experience helping organizations communicate clearly, build trust, and influence audiences through thoughtful storytelling and strong strategy and has included work with local, regional and national brands including Disney Consumer Products and Paula Deen. 

Melinda works with commodity organizations, nonprofits, governmental organizations and businesses nationwide, translating complex topics—policy, production, sustainability, and consumer trends—into messages that resonate with both internal and external audiences. Her work blends audience insight, brand positioning, content strategy, and advocacy communications.

In addition to agency leadership, Melinda is the founder and publisher of Edible North Dakota, a print and digital magazine that celebrates local food, culture, and community connection across the state.

Melinda is best known for her practical, no-nonsense approach to communication strategy rooted in audience ID—offering real-world examples, actionable takeaways, and an honest look at what works (and what doesn’t) in today’s crowded media landscape.