Please join NDPC at noon on Wednesday, October 21, for a statewide webinar hosted by the Fargo-Moorhead Professional Communicators.

What does it take to reimagine a 75-year-old brand while bringing two organizations, cultures and histories together?

In 2026, Eventide did just that — launching a system-wide rebrand following its affiliation with Nebraska-based Tabitha Senior Care. It was an opportunity to move beyond a brand that no longer reflected who we had become and create a unified identity built for the future.

Join Carrie Carney, Vice President of Community Relations, for "A Fresh Start — The Rebranding Journey of Eventide," a candid, behind-the-scenes look at the journey — from finding the right agency partner to navigating the complexities of organizational change and bringing a new brand to life.

Find out what worked, what was learned through the process, including what could have been done differently, and how it is going today.

______

Carrie Carney has served as Vice President of Community Relations at Eventide for ten years and has worked in various industries in a variety of marketing and communication roles for more than 25 years.